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Home » Archives for April 8, 2024

Sound Jury Blog

Jury Decision Making

Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive

Most litigators cringe at the idea of recognizing strengths in the other side’s case (or weaknesses in their own). It doesn’t seem right. Instead, it

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Thomas O'Toole, Ph.D. April 8, 2024
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Other Posts:

Implications of Facebook’s Famous Emotional Manipulation Experiment

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Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

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Why Not Just Tell the Jurors How to Deliberate?

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Understanding Heightened Juror Emotions During the Pandemic

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Getting Back to Basics in Trial Planning

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The Illogical Truth About Jury Decision-Making: Jurors Don’t Follow the Law Even When They Follow the Law

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6 Common Reasons Why Defense Attorneys Lose Cases

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3 Common Defense Themes That Routinely Fail

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Why Jurors Often Fail to Understand What’s Important…Even When It’s Obvious

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Three Key Strategies for the Aaron Hernandez Defense Team

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