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Home » Archives for June 15, 2021

Sound Jury Blog

Jury Psychology

“L” is for…Lions! The Peril of Blind Spots in Litigation

As a die-hard Seahawk fan, I have little trouble finding ways to ridicule other teams, but boy did the Detroit Lions make it easy for

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Jill Schmid, Ph.D. June 15, 2021
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Other Posts:

The Importance of the Me Principle for Jury Strategy (or Those Darn Millennials!)

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Big Words Don’t Make You Sound So Smart

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The Pandemic Highlights the Power of Personal Experience in Persuasion

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The Implications of Jurors’ Memories v. Experiences at Trial

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Recognizing Strengths in the Other Side’s Case Might Make You More Persuasive

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Becoming a Better Orator in the Courtroom

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Rethinking Your Takeaways from Mock Trials and Focus Groups

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Research Shows COVID-Related Opinion Shifts in Nationwide Jury Pools

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Lessons Learned from SJC’s Newest Consultant

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Three Key Strategies for the Aaron Hernandez Defense Team

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