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Home » Archives for September 30, 2020

Sound Jury Blog

Jury Decision Making

Defense Strategies for Effectively Anchoring Damages

The concept of anchors for damage awards at trial is nothing new. The research on the importance of anchors goes back decades. Numerous studies have

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Thomas O'Toole, Ph.D. September 30, 2020
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The Sniper Defense Episode 5 – An Effective Process for Developing Defense Strategies

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Attorneys’ Analogies Are A Lot Like My In-laws Dancing At Weddings (Or, Your “Metaphor” Is Actually A Simile)

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The Perils of Powerless Speech Part 2: There’s an App for That!

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Calming the Excited Mind of Your Client in Deposition

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5 Simple & Essential Exercises for Defense Theme & Story Development

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The Importance of Narrowing Your Arguments at Trial

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The Illogical Truth About Jury Decision-Making: Jurors Don’t Follow the Law Even When They Follow the Law

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The Power of Embracing Bad Facts

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Priming Jurors to Hate You and Your Client

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Time Management in Voir Dire: 4 Time Wasters to Eliminate from the Process

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