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Home » Archives for December 4, 2018

Sound Jury Blog

Ease over Accuracy: Why “Yeah, but…” Defense Tend to Fail

By Thomas M. O’Toole, Ph.D. The “law of least effort” is an important principle for understanding jury decision-making. In short, if there are several ways

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Thomas O'Toole, Ph.D. December 4, 2018
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Other Posts:

INTERVIEW: A Judge’s Perspective on Remote Jury Trials

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Creating a Successful Roadmap at Trial

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Avoiding the Chaos Hammer in Your Litigation Case Story

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5 Ways Defense Attorneys Fail to Adequately Prepare Their Key Witnesses

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Jurors Don’t Let Facts Get In Their Way

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Effective Strategy Development is About Case Focus

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Above the Law Interview with Sound Jury Consulting

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Defense Strategies for Effectively Anchoring Damages

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“L” is for…Lions! The Peril of Blind Spots in Litigation

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“Jury Nullification” is a Greater Threat than You Think

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