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Home » Archives for November 27, 2018

Sound Jury Blog

Priming Jurors to Hate You and Your Client

By Thomas M. O’Toole, Ph.D. The critical takeaway from any meaningful discussion about primacy theory and its role in persuading jurors is often the one

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Thomas O'Toole, Ph.D. November 27, 2018
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Other Posts:

Lessons Learned from SJC’s Newest Consultant

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“Getting Out the Vote” in Deliberations

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A Practical Example of Teaching Science Through Narrative at Trial

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“Jury Nullification” is a Greater Threat than You Think

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The Legal Pad #2: The Alternate Juror

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The Critical Role of Contrast and Difference in Effective Case Presentation and “Storytelling”

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The Sniper Defense Episode 6 – 10 Key Turning Points in Jury Deliberations

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Getting Back to Basics in Trial Planning

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The Jurors Hated It, But It Worked

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“Tokenism” does not equal “Diversity”

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