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Home » Archives for June 1, 2016

Sound Jury Blog

5 Reasons a Good Cross is Better than a Great Direct

By Thomas M. O’Toole, Ph.D. Many attorneys and academics love to debate when cases are won or lost. Some argue that cases are won or

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Thomas O'Toole, Ph.D. June 1, 2016
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Other Posts:

The Sniper Defense Episode 9 – Cross Examination Strategy

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An Effective Strategy For Changing the Narrative in Difficult Cases

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Faster is Better: Finding the Right Speaking Pace

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Implications of Facebook’s Famous Emotional Manipulation Experiment

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The Effectiveness of the “Referendum” Strategy for Plaintiffs

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The Sniper Defense Episode 11 – Strategies for Influencing Jurors’ Notes

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Overcoming the Death of Facts at Trial

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Do You Know What Question Your Jurors are Really Answering in Deliberations?

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Attorneys’ Analogies Are A Lot Like My In-laws Dancing At Weddings (Or, Your “Metaphor” Is Actually A Simile)

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What’s the Water Cooler Talk for Your Case?

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