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Home » Archives for July 29, 2015

Sound Jury Blog

Big Words Don’t Make You Sound So Smart

By Thomas M. O’Toole, Ph.D. Most attorneys understand the obvious and immediate downside to using big words at trial. A key component of effective persuasion

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Thomas O'Toole, Ph.D. July 29, 2015
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Other Posts:

The Sniper Defense 003 – The Podcast Playbook for Defense Attorneys

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The Legal Pad #6: The Trick Question

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An Introduction to Jury Economics

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Would you strike Barack Obama from the jury panel?

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Boring Jurors to Death in Your Witness Examinations

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It’s the Kicker’s Fault: Placing Blame for Litigation Losses

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Does your witness script match your witness’s communication style?

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Persuading with Science in a Post-Fact World

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Defining Your Fundamental Goal in Voir Dire

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The Sniper Defense 001 – The Podcast Playbook for Defense Attorneys

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